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If Your Brand is Your Passion, Use Email Marketing to Tell Your Story

There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their

How to Increase Conversion Rate Through Design
How to Increase Conversion Rate Through Design

Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)

Why Social Media And Email Marketing Work Together for eCommerce
Why Social Media And Email Marketing Work Together for eCommerce

In 2018 Amazon’s share of the US eCommerce market was 49%. Think about it. One company. Half of the entire US eCommerce market. How are you supposed to compete with that? And it’s not like the other half of the market is distributed equally among all the other eCommerce stores. But don’t despair just yet.

Asian advertising designer creative start-up team discussing ideas in office.
How To Build Your eCommerce Brand Through Email Marketing

Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the

How To Growth Hack Your Email List
How To Growth Hack Your Email List

Email marketing can be extremely lucrative if you invest in growth hacking your email list. According to DMA’s research, in 2017 the average return for each £1 spent on email marketing was £32.28. And that is the average which means that if you know what you are doing you can get an even higher return

A pair of glasses rest on a laptop keyboard, the laptop itself is on a desk. A clock and a cup of coffee in the background
Best Copywriting Examples in Email Marketing

Now, as powerful as email marketing is as a marketing tool, we cannot ignore the fact that its success doesn’t come solely from the products or the special deals your eCommerce brand offers to your customers. Copywriting also plays a big part. Here’s a scenario— You’re walking through a department store looking for a new

Three people standing around a computer monitor, as if discussing what they see on the screen.
How To Choose The Right eCommerce Email Marketing Agency For You

Running an eCommerce business can be overwhelming.You need to take care of sourcing the products, marketing them, delivering them to the customers, handling refunds…At some point, it becomes too much for one person and you need to either start building a team or start outsourcing.One of the tasks that you can outsource is email marketing.However,

A woman relaxing and doing some online shopping from home, her credit card to hand.
How Transactional Emails Increase Your eCommerce Sales

Okay, so you got a sale. Now what?It’s tempting to sit back, relax, and pat yourself on the back. But that’s a mistake. You need to focus on ensuring that this transaction is a positive experience for the customer. Otherwise, they will never shop at your online store ever again, and you can’t build a

Two adult hands rest on an open laptop, with an e-mail inbox on screen, Image is in a school setting.
How To Increase Your Conversion Rate By Pruning Your Email List

Everyone wants to have a massive email list.And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility.However, the reality is that the number of subscribers is a vanity metric - quality is much more important than quantity.Sure, your aim should be to build an email list

The Ultimate List of eCommerce Learning Resources 2019
The Ultimate List of eCommerce Learning Resources 2019

Let’s face it, no matter how old we get or how far we’ve gone in life, there’s always something new we learn in life.via GIPHYSo whether you’re still just a fresh face in the world of eCommerce or if you’re already experienced in the field, your hunger for knowledge should be insatiable.After all, what you

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