There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their
Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)
In 2018 Amazon’s share of the US eCommerce market was 49%. Think about it. One company. Half of the entire US eCommerce market. How are you supposed to compete with that? And it’s not like the other half of the market is distributed equally among all the other eCommerce stores. But don’t despair just yet.
Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the
Now, as powerful as email marketing is as a marketing tool, we cannot ignore the fact that its success doesn’t come solely from the products or the special deals your eCommerce brand offers to your customers. Copywriting also plays a big part. Here’s a scenario— You’re walking through a department store looking for a new
Running an eCommerce business can be overwhelming.You need to take care of sourcing the products, marketing them, delivering them to the customers, handling refunds…At some point, it becomes too much for one person and you need to either start building a team or start outsourcing.One of the tasks that you can outsource is email marketing.However,
Let’s face it, no matter how old we get or how far we’ve gone in life, there’s always something new we learn in life.via GIPHYSo whether you’re still just a fresh face in the world of eCommerce or if you’re already experienced in the field, your hunger for knowledge should be insatiable.After all, what you
In fashion, there’s no greater goal in life than standing out from the crowd.And that’s for both the people who buy it and those who sell it.This is more apparent when you venture into the world of eCommerce. Out of the many eCommerce businesses existing on the internet, nothing competes for customers’ attention more than
Marketing is a journey, and your customers are your travel buddies.You are the tour guide! It’s your task to take potential customers all the way from knowing about your business to actually buying your product.So how do you take them on that journey? The answer is through the marketing funnel. If you’re involved in marketing,
As an eCommerce business owner, you’ve heard email marketing for eCommerce before. Email marketing is the key to your eCommerce success. You understand that email marketing can level up your business. You know it will help your business, but you haven’t had the chance to jump in yet. This doesn’t mean that you’re not interested--you
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